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 About Us


NBA Choice.  The only sports service dedicated exclusively to basketball handicapping. 

While most handicapping services are so called "experts" in handicapping everything from football, basketball, hockey, Nascar, MMA, etc; our service is focused exclusively on handicapping NBA and College Basketball.  You see, we would rather be excellent in one sport than mediocre in multiple sports. This is the significant edge that we have over our competition and we exude that edge every day for our clients. When it comes to basketball handicapping experience, there is no other service out there that can match our documented history. We have been in business online since 2001, however we have the combined basketball handicapping experience of over 70 years.  That experience is the driving force behind the long term success of our basketball handicapping picks. Check Out Today's NBA Picks. 

Over the seasons we have ultimately realized that winning long term is the key to financial success in the sports betting industry, but most importantly, in betting the hard wood.  We do however, understand that in this high demand business, your last big play is the only play that matters. That's why we bring our 'A' game every day of the season as each day presents a great opportunity for investment gain. Just like any medium-risk stock market investment or mutual fund, the key to achievement in this highly volatile market is building consistent financial gains over an expanded time period.  The bottom line is that achieving your financial goals is our top priority.  We don't collect, unless you win.  Since ALL of our records are publicly documented right here on our website, it's vitally important that we win consistently, otherwise our sales are negatively effected. Take a look at our
Documented Basketball Handicapping Records .

As you already know by now, betting on sports is a continuous uphill battle that has to be taken seriously in order to win long term.  Here at NBA Choice, we are honored to fight this battle for our clients day in and day out of the basketball betting season.  There are going to be winning and losing weeks, however what's important is winning the war in the long term.  So, if you are as excited and as passionate as we are about winning, then we welcome you to our services this season.  It's an exciting journey, and the bottom line is that you will win more than you lose while using our service. As the executive financial advisor here at NBA Choice, I take my responsibilities extremely seriously of managing the investments you make every day throughout the basketball season.  After all, these are the same investments we make ourselves, and OUR hard earned money is going where we know it can grow.



Anatomy of a winner.  Hard work, passion, commitment. 


Many handicappers and touts will claim they have a scientific method to winning and other outlandish claims.  However, what we can tell you about these systems is they rarely win more than 48% long term.  The key to winning in this business is experience, passion, and dedication to betting as a profession.  Our combined experience of handicapping basketball equal almost 70 full years put together on this website.  This is the experience that goes to work for you day in and day out throughout the exciting season.  Here at NBA Choice, we work closely as a team to produce the type of quality work you expect from any business professional.  The time and work that goes into releasing quality picks for our clients consumes much more than the average work 40 hour work week.  In the end, we believe that team work is the driving force behind our success for over the years.  As you see, we don't have special packages for individual touts here on our website.  When you choose NBA Choice, you get the house working behind you every day.  And that's the confidence you can and will take to the bank.
View Eight Great Reasons To Join Today
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Money Management.  The most critical component of long term success.


We started this business based on the philosophy of strong money management applied to sports betting.  What we have found over the years is that managing a bankroll is just as important as picking winners.  We can't tell you how many new clients we see here that simply have little to zero money management skills whatsoever.  This is where our conservative basketball investing system comes into play and is the absolute working engine behind our productive machine.  Our rating system applied to every pick we release is designed to maximize bankroll gains during winning streaks, and then minimize bankroll deduction during the losing ones.  The bottom line fact is, there are going to be winning and losing months, it's inevitable.  However, it's how we manage our bankroll through these times that will spell success long term.  And that's exactly why we continue to produce excellent profits for our clients each season.  Our philosophy is simple, but effective.  Bankroll management, patience, and experience is what winning is all about.  When you choose our services, you will be confident knowing you have a dedicated team of experienced and passionate professionals going to work for you every day throughout the season.  Check our
Rating System for every pick we release.


Goals in focus.  In order to be successful at anything, achievable and measurable goals have to be set in place.


We approach our clients portfolio the same way an investment broker would manage a stock market or mutual fund.  Just like any other career, there has to be goals that we work toward here on a daily basis including short and long term.  Obviously, the overall goal here at NBA Choice is to win for you long term.  That's why we always look at this as a marathon, not a sprint.  Our measurement of success is over months and years.  That's why we use extreme caution when betting on any game as we seek to maximize bankroll return while limiting risk. 

Now that we have discussed the philosophy behind working toward goals, let's talk about the specific goals we set for you.  It all begins with attainable goals for our clients.  Handicappers that claim to win 60% winning percentages or more every season are flat out lying.  You may get lucky one season, but we would put money the next season that handicapper will be back under 50%.  Our ultimate goal every season is to place our clients in the 54% - 60% winning range.  A steady and conservative percentage that is fully achievable. Assuming we use -110 odds for every game bet, the break even rate for betting across a season would be around 52%. 
Therefore, a winning percentage of 54% is very strong and will provide a solid ROI for the season.  Let's use our records for last season as an example:

Let’s say that you were betting $100 per game and just playing normal spreads at -110 average juice. Going off last season's NBA results, let’s say that you played ALL 568 games for the entire season and that you managed to win 54% percent of your games (excluding the moneyline profits that are also added into the percentages), giving you a record of 312-256. That would give you winnings after subtracting juice of $3,040.  That's a nice return on investment any way you look at it.  Consider now if your a $200 per game investor, $500 per game investor, and so forth.  The sky is the limit and it's all based on the bankroll allocation you are comfortable playing with.  We always recommend starting conservative and then building up after your first season on board.  Never bet more than you can afford to lose, ever. No bettors are the same, and we treat all of our clients equally, no matter the size of their bankroll.  We focus on achievable goals for our clients here at NBA Choice and work extremely hard to accomplish those goals every season.  Bottom line, this is a long uphill battle that we fight for you across the entire season so you don't have to. 


Check out our updated picks and packages to get you started on the road to success through the links below. You will see instantly that NBA Choice is the best sports service out there with the fairest prices and most importantly, the ability to make you money betting on basketball.

See Today's NBA Picks -
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See Today's NCAA Basketball Picks - Click Here

Or you can call us toll free anytime to discuss a package or option that works best for you. Call us at 1-866-940-7425 or send us an email for any inquiry. We have a full support staff here to do one thing, serve you 24/7.

Email us anytime at support@nbachoice.com

AttentionMake sure to read the following informative pages to view more detailed information about our services Be sure to also view these other informative pages which will give you more information about our service and commitment to serving you.

Our Basketball Betting System - Click Here
Sports Investing - Click Here
Portfolio Management - Click Here

NBA Choice Basketball Handicapping Links

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